Player development for baseball teams, organizations and facilities

Your coaches film it. The AI analyzes it. Every player gets a plan.

Coaches record swings and pitches on their phone. GroundUp's AI breaks them down, flags what needs work and assigns the drills that fix it. Your coach approves, and the family gets a private plan they can follow.

Being built with our first partner facility, B360 in Ajax, Ontario.

AI first pass on a pitcher at foot strike, with the stride, glove arm and throwing arm marked up
Foot strike: arm slightly lateForearm still flat when the front foot lands.
AI first pass · coach to confirm
About 10 minutesper player evaluation, down from 20 to 30
Coach-approvednothing reaches a parent without a head coach
No app to installcoaches and parents use it in their phone's browser
How it works

From one phone clip to a plan the family can follow

Every evaluation follows the same four steps, so every player gets the same quality of feedback, whichever coach filmed them.

01 · FILM

Coach films the clip

Pick the player, hitting or pitching, and the camera angle, then record from two marked spots. The clip lands in that player's record.

02 · AI FIRST PASS

The AI does the legwork

Body tracking finds the key moments, measures the mechanics, flags likely faults with a confidence level, and suggests the drills that fix them.

The only gate03 · COACH APPROVES

Your coach decides

A head coach confirms, edits or rejects every finding, score and drill. Nothing goes to a family until they approve it.

04 · PARENT PORTAL

Families see the plan

Video, marked-up stills, a scorecard, drills with video demos and a home plan, then a re-test that shows the progress.

AI first pass on a hitter at contact: braced front leg, back heel still down
For coaches

The AI drafts. Your coaches decide.

Coaches stop writing reports and spend their time on what they're good at: spotting what matters and fixing it.

  • Marked-up stills, ready to review. Yellow boxes, red lines and arrows on the exact frame that matters.
  • Every finding shows its confidence. Coaches know what to double-check before they approve.
  • Drills chosen from your library. Each fault links to the drill that fixes it, with a video demo.
  • Consistent across your staff. Same phases, same scale, same standard for every player.
For parents

Parents finally see what the coach sees

A private page for their player only. No app to download, no password to forget: they sign in with a code sent to their email.

  • Their player's video, with slow motion and the coach's marked-up stills.
  • A scorecard they can follow, from Week 1 to the re-test.
  • A home plan that fits the week, with drills that open a video demo.
  • Progress they can see, and a clear reason to sign up for the next block.
For teams, organizations and facilities

Your name on it. Your coaches in charge.

Each team, organization or facility gets its own branded space, with its own coaches, players and families kept completely separate from everyone else's.

yourclub.groundupbaseball.ca

Your brand

Your logo and colours

Parents see your club's name on every report and login page. GroundUp stays in the background.

Your staff

Roles that match how you run

Facility admins, head coaches who approve, assistant coaches who film, and parents who only see their own player.

Your programs

Built for blocks and teams

Run 8-week clinics, private lessons or rep teams. Evaluations and re-tests line up with your schedule.

Pricing

Simple per-player pricing

You pay for players who are actually being evaluated, so quiet months between blocks cost nothing.

Per active player
$2 / player / active month

Billed to the team, organization or facility, only in months a player is filmed or evaluated. Easy to build into a registration fee.

Talk to us

Everything included

  • Unlimited coaches and staff accounts
  • AI first pass on every evaluation
  • Video hosting with slow-motion playback
  • Branded parent portal and reports
  • Drill library with video demos
  • Onboarding for your coaching staff
Privacy and safety

Built for kids' data from day one

Families trust facilities with their kids. GroundUp is designed to keep that trust.

  • Parent consent at first sign-in, before anything is shared.
  • Private video links that only that player's family and coaches can open.
  • Each facility is walled off from every other facility.
  • Delete on request: a player and all their video, gone.
Questions

Common questions

Does the AI replace our coaches?

No. The AI does the measuring and the first draft. A head coach approves every evaluation before a family sees it, and can change any score, finding or drill.

What equipment do we need?

A phone and a tripod. Two marked camera spots (a side view and one from behind) keep every clip consistent, which is what makes the AI accurate.

Which ages is it for?

It's built for youth players roughly 9 to 18, from house league to rep and AA. Coaches can adjust the scoring standard for each age group.

Do parents need to download an app?

No. Parents open a link on their phone and sign in with a one-time code sent to their email.

What if the Wi-Fi at our facility is spotty?

Clips can be saved on the coach's phone and upload when there's a connection.

Is it only for baseball?

Baseball first. The same approach is designed to extend to other sports, starting with hockey.

Request a demo

See it on your own players

Send us a note and we'll run a sample evaluation on a few of your players' clips.